With 3dcart's built-in Wish List feature, your customers can browse through your store and add items to their account's profile. The Wish List function itself serves as a way for your customers to select and track their desired items for purchase at a later date. These lists can either be kept private by the shopper - so that only they can see their desired products - or made public by the shopper to share on their Social Media channels.
As a merchant, you can go to Customers =>Wish Lists to view items that have been to wish lists by your customers. When viewing the items on wish lists you can then take action and use the information for your own store marketing purposes like sending newsletter emails to those customers.
For instructions on setting up and using the Wish List feature, please review our tutorial from the 3dcart Knowledgebase by clicking here.